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  • Newsletters
    Newsletters
    12-6-10 - Client Newsletter PDF print email

    December 6th, 2010 Newsletter

    I don't know about you, but I for one can not believe that the Christmas season is upon us already. The days and months seem to just be flying by lately. We have had a very busy fall season rolling out and supporting 2 new e-learning sites that are being run out of Moodle as well as some other websites for local businesses/organizations.

    Hopefully each of you are making plans to spend some quality time with your families over the holiday season.

    This newsletter will touch on the following topics:

    • Google Adwords & Website Promotion

    Google Adwords

    We have received a number of requests & questions about Google Adwords in the past month. Many of you have probably received cards in the mail from Google offering $50 or $100 credits towards creating a Google Adwords ad. Some of you have called or emailed me asking if this was a scam or if it was in fact a good use of advertising dollars. The answer is, no it is not a scam and depending on how web-based advertising fits into your company's advertising plans it is one of the most effective and cost effective methods of advertising on the web today (but not the only one).

    google_adwordsThe Google Adwords advertising model is really quite simple. You create an account with Google (if you don't already have one) and begin creating your ad. You have a pretty limited amount of space that you can use and some pretty strict guidelines for what you can include in the ad (but this keeps the ads on a pretty level playing field). Once you have created your ad, you can then pick the type of payment model that you want to use for your ad placement. Google offers 3 options:

    1. Daily budget (how much you want to pay daily for your ad to appear)
    2. Bids (you can select an amount that you would like to pay for clicks)
    3. Ad Quality (the more you are willing to pay for a click, the higher your ad shows in an ad listing)

    One thing to notice about the Bids and Ad Quality model is that they charge by the click. This means that your price is based on the number of people who not only see your ad, but actually click through to your website (which is ultimately what you want).

    One of the most powerful parts of the whole process is the tracking that Google provides you along with your advertising. You select the categories that you want your ad associated with and then choose (from long lists) the keywords that you want to associate your ad with. Google then tracks how your ad is displayed and where the clicks are coming from. You can use this information (and should) to fine-tune your keywords and descriptions to help generate even more traffic for your website.

    For more information on getting started with Google Adwords, you can check out their Geting Started Guide here.

    There are other great ways to promote your website locally as well, and we will discuss Facebook advertising in future newsletters.

     

    Client Spotlight

    We have rolled out a larger than usual number of websites in the past few months and highlighting just one doesn't seem fair, so this month we thought we would draw attention to several different sites.

    One of our longtime clients had us do a complete overhaul on their website and we think it turned out pretty well. Brian Moser has been a local real estate client of ours for several years and his site needed an update - so this is what we did for him:

    brian_moser_site

    www.brianmoser.ca

    We also completed a website for a great local business - Honkers Pub. Vicki came to us through a referral and we created a completely custom website based on the design ideas that they had. We also helped design their new menu (watch for it on the tables very soon).

    honkers_pub_site

    www.honkerspub.com

     

    We hope this mailing was helpful. If you found it useful, forward it to a friend. If you didn't, drop us a note and let us know how we can better answer your questions and meet your needs by using our contact form.

     

    Jeff Meadows

    Director

    G4 Ventures Ltd.

    http://www.g4v.com
    Last Updated on Monday, 06 December 2010 10:06
     
    8-3-10 - Client Newsletter PDF print email

    August 3rd, 2010 Newsletter

    Hopefully everyone is enjoying the reasonably nice weather that we are finally getting. It has been a while since we published a newsletter (things seem to continue to be steady despite the time of year) and I felt it was time to get back to helping our clients better promote and utilize the websites that they have with us.

    This newsletter will touch on the following topics:

    • Google Location Listings

    Google Location Listings

    If you have done a search on Google in the past while, you will have probably noticed that Google has been hard at work on integrating their Places service into the regular search engine listings. What does this mean? Well, if you have done a search lately with a city or town name in it - like say - Lethbridge movie theaters, in the first few listings you would see a map with marked locations like this:

    google_capture

    This is an excellent way to come up very highly in local searches for your business and the type of services that you offer. How do you get listed? It is actually quite an easy process.

    You start by heading over to Googles Places site - http://www.google.com/local/add/businessCenter. If you don't have a Google Account already, you can sign-up for one.

    For more information on what Google Places can do for you and your business, take a look at this YouTube video:

     

    Client Spotlight

    We have been working with a local shop that specializes in some of the most amazing Peruvian and Persian Travertine Tile that I have ever seen in my life. The company is Purveyors of Fine Stone and we think that they are definitely worth taking a look at if you are renovating or looking to build in the near future.

    purveyors_site

    We hope this mailing was helpful. If you found it useful, forward it to a friend. If you didn't, drop us a note and let us know how we can better answer your questions and meet your needs by using our contact form.

     

    Jeff Meadows

    Director

    G4 Ventures Ltd.

    http://www.g4v.com
    Last Updated on Tuesday, 03 August 2010 09:00
     
    4-26-10 - Client Newsletter PDF print email

    April 26th, 2010 Newsletter

    This year has gotten off to a pretty busy start for us here at G4 Ventures Ltd. We have had a few clients who have come back to use for more development on some new sites as well as had some new clients come to us for some work. We currently have 5 sites under development as well as some other development work that we are doing. That is not bad for a small shop like us!

    This newsletter will touch on the following topics:

    • Twitter Marketing

    Twitter Marketing

    Are you thinking about using Social Networking to help market your website or buisness? There are a number of things to consider when looking to use Social Networking tools. This excerpt from a much longer article touches on some of the things to consider:

    First Build an Account for Twitter Marketing


    The first thing that you should do is to set up your Twitter account and populate it with several interesting Tweets, which are Twitter posts. Then begin following people who are also using Twitter, and you will find that most people will follow back. When your entire Twitter feed has blanks, though, most people will not bother to follow you. Once you start a micro blog post, you can get on with following any target demographic, and this can be done in either of two different ways.

    1. Go to Twitter.com and do a search by typing in keywords that relate to the demographic that you are targeting. For example, if you are trying to sell an application for the iPhone, you would enter the keyword 'iPhone' or 'iPhone app' or anything that may find people who own an iPhone. It's easy to follow people. If your posts are interesting and relevant, you will probably pick up some followers this way.

    2. Locate Twitter accounts that you want to follow by clicking the 'Find People' option. Then enter your keywords, related industries, locations or other defining detail to locate followers, and begin following them.

    Twitter Marketing Uses Current Information


    By adding news that is interesting and relevant about your services or product, you can keep your Tweets current. You can also add information about related news for your industry to keep Tweets interesting and informative. For example, if you sell cooking gadgets, you may want to post news about food and recipes.

    As you work on developing your targeted demographic, you need to keep your followers engaged, so you will want to tweet, or post, often. Make sure to retweet relevant tweets from other Twitter followers. This is another great way to pick up new followers, and when they start to follow you, you also are plugged into their followers. Retweeting is one of the fastest ways to build your following or network.

    By checking with search.twitter.com frequently you can look for brand names and see what customers are saying. You can follow these Twitter accounts and thank them. If you see customers who are angry or dissatisfied, you can follow them as well. Then you can retweet them and solicit solutions to the problem. Your customers will be thrilled with the feedback from you, and even more thrilled when you rectify the situation. Twitter makes it easy to grow a 'word of mouth' reputation virally.

    Twitter Marketing and Spam Do Not Mix


    Spam in any electronic media is the kiss of death. If you begin spamming your followers, they will drop you like a hot potato. Spam activity would include only posting information on your products, retweeting the same URL repeatedly, obnoxious Twitter handles, and frivolous tweets. Twitter followers are savvy consumers, and anything deceptive or patronizing is going to leave a bad taste in their mouth.

    Twitter Marketing Can Assess the Competition


    If you want to build a quality following, then follow quality people on Twitter. There are many online marketers that are experts on Twitter like Dave Peck, Chris Brogan and Guy Kawasaki, and they should definitely be included in your list on Twitter. Also look for corporations that are active on Twitter. They are blazing a trail with their marketing, and you can get good marketing information from them.

    Do not forget to look at what your competition is doing. See how they are going about increasing their own following on Twitter. If you want to be a smart marketer online, then you need to constantly be aware of what your competition is doing out in cyberspace. You have a huge marketing opening if they rarely post on Twitter, don't retweet, or attend to negative posts.

    Twitter Marketing Requires Patience


    When you are using Twitter as part of your Internet marketing plan, you need to give it time to work. Twitter results take a while to appear, because it is one of the more long-term strategies. You will have to build up your networks and following, and if you use the correct strategies, it will happen in a timely manner. However, do not start a Twitter campaign if you are not going to see it through to completion, because an unattended Twitter account is worse than no account at all.

    Once you have built a good Twitter following, then you want to market with a gentle touch. Instead of using 'in your face' marketing tactics, pose a question where your product or service is the answer. Tweet that there are updates on your company's blog instead of trying to cram the information into your tweet, and people that want to know more will click through to your blog.

    Always respond when your followers tweet you. If you do not keep up with your following, it will begin to crumble. If you have too large of a following to maintain, then outsource your retweets or assign an employee to monitor and reply to your followers.

    Twitter is an interactive marketing tool, and because of this it is valuable in two ways. While it is instrumental in getting your message out, it is also hugely helpful in taking the pulse of your customers. So make sure that your Twitter marketing efforts start strong and more importantly stay strong.

    Client Spotlight

    We will be profiling some of the new site development that we are working on in the next newsletter,  so stay tuned!

     

    We hope this mailing was helpful. If you found it useful, forward it to a friend. If you didn't, drop us a note and let us know how we can better answer your questions and meet your needs by using our contact form.

     

    Jeff Meadows

    Director

    G4 Ventures Ltd.

    http://www.g4v.com

     
    2-1-10 - Client Newsletter PDF print email
    February 1st, 2010 Newsletter

    Hard to believe that January is already done and we are into February! We have a number of large projects on the go for new clients as well as some smaller ones for some old friends. We have a few team members who will be taking some much needed holidays the beginning of February, and as such we will be slowing things down for a few weeks. I am one of the people who will be away, but not to worry - we will have support personal on-call to handle any emergencies until I return. If something does come up, do not hesitate to email me. I will return your email upon my return.

    This newsletter will touch on the following topics:

    • New Support Tutorials
    • Seasonal Themes
    • Client Spotlight

    New Support Tutorials

    We are constantly adding to our FAQ section as we receive questions from our clients. The latest additions are:

     

    Seasonal Themes

    We get a number of questions from clients about making seasonal changes to their websites to help keep things fresh (without making major changes). If you visited our website between the end of November and the end of December, you may have noticed that it was snowing on the main page! One of the great things about using a template driven CMS system like Joomla is that we can quickly and easily make minor changes to the entire site (like adding seasonal touches). Does this impact the usability of your website - no, but it does add a bit of novelty for your customers/clients.

    Have a season or event that you would like to have represented on your website?  Contact us to find out how easy it is to do.

     

    Client Spotlight

    From time to time we like to spotlight one of our clients websites. We hope that you take a few minutes out of your busy day to check out not only the services that they offer, but also their website features and design (you may get ideas that you would like to use on your website).

    A local Real Estate Agent - Jim Archer (jimarcher.ca) came to use before Christmas and asked us to take over hosting his websites and get them cleaned up. The result was this custom theme and new listing functionality for his properties.

    Here is a preview of what his site looks like:

    jimarcher.ca website

    We hope this mailing was helpful. If you found it useful, forward it to a friend. If you didn't, drop us a note and let us know how we can better answer your questions and meet your needs by using our contact form.

     

    Jeff Meadows

    Director

    G4 Ventures Ltd.

    http://www.g4v.com
     
    1-4-10 - Client Newsletter PDF print email

    January 4th, 2010 Newsletter

    Happy New Year! I don't know about the rest of you, but the Christmas break seemed to rush by far too quickly. We here at G4 Ventures Ltd. saw the end of 2009 as a busy project time and we have some great projects that we will be releasing very soon for our clients (stay tuned for those).

    This newsletter will touch on the following topics:

    • New Support Tutorials
    • Keeping People Coming Back
    • Client Spotlight

    New Support Tutorials

    We are constantly adding to our FAQ section as we receive questions from our clients. The latest additions are:

     

    Keeping People Coming Back

    Let's assume for a minute that you have begin to see some decent traffic to your website (hopefully you have - if not, you may want to review some of our previous newsletters). So people are beginning to find your website, what are you doing to keep people coming back? Today we will discuss 3 different methods of keeping people coming back:

    1. Update your content or publish updates regularly
    2. Let people get notifications when site content is updated (RSS Feeds)
    3. Publish a newsletter that provides helpful information for people

     

    Some of you are using your websites to sell products and simply by adding new products and promoting them on your website you can help to keep your site content fresh. Others of you have more static websites that not a lot changes on (but you need to find ways of putting up new information for people). Unless you are operating within a global market, there are only so many new local visitors who you can attract on a month-to-month basis. So, you need to encourage current visitors to your site to return to your site (and hopefully tell their friends about it as well). Each of you is a specialist in some area related to your line of work. You need to share what you know with people so that they get to know more about you and your business (and give them a reason to choose you over your competitors). Some of you might think you are giving something away for free, but don't think of it that way - think of it as advertising (for free!). Consider a news section or blog on your website that gives you a place to put up-to-date information for your customers to keep coming back to read.

    Once you begin to update information on a regular basis, you will want to give people ways to find out when you have posted new information to your site. A quick and easy way to do this is through RSS feeds. RSS stands for Really Simple Syndication and what it does is allows people to subscribe to updates from your website. Joomla allows you to quickly and easily create an RSS feed for one section of your website or the entire site if you choose. Every time you publish new content to your site, people who are subscribed get that update in a simple to read format. This feature is great for your clients as it allows them to be kept up-to-date with what you are publishing, but it is anonymous and doesn't allow you to know who is viewing your content (and to market directly to those people).

    It is for this reason that we also recommend publishing a regular newsletter that clients can subscribe to. You can use the same information that you post to your website in your newsletter but the added bonus is that you now have the contact information for the people who have subscribed to your newsletter and you can offer them special deals and market specifically to these people (because they have shown an interest in what you are doing). Joomla offers several tools to set-up and manage newsletters within your website so that you can get started quickly and easily.

    Not sure how to get started? Contact us to find out how to begin getting your website working for you.

     

    Client Spotlight

    From time to time we like to spotlight one of our clients websites. We hope that you take a few minutes out of your busy day to check out not only the services that they offer, but also their website features and design (you may get ideas that you would like to use on your website).

    In late November we were approached by a local advertising company about getting a website set-up for them. Because they already do graphic design, they brought us a site design that they had been working on and asked us to make it a reality for them. Levi at Art-Rageous Advertising Ltd. was great to work with and we got their website up and running in record time.

    Here is a preview of what their site looks like:

    artrageous-site

    We hope this mailing was helpful. If you found it useful, forward it to a friend. If you didn't, drop us a note and let us know how we can better answer your questions and meet your needs by using our contact form.

     

    Jeff Meadows

    Director

    G4 Ventures Ltd.

    http://www.g4v.com
     
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