June 29th, 2009 PDF print email

June 29th, 2009 Newsletter

 

This newsletter will touch on the following topics:

  • New Tutorials - Accessing your website statistics
  • New Services - Adobe Connect Pro & Content Editing
  • Website Promotion Tips - Part II

New Tutorial - Accessing Your Webmail & Configuring your email client

We have been hard at work adding tutorials to our website to help answer some of the questions that we get from our clients. As we are able to, we are adding these tutorials to our FAQ area. Our newest tutorial shows you how to access your website statistics:

 

New Services - Adobe Connect Pro & Content Editing

In our continuing efforts to create a truly on-stop experience for our customers we have expanded the services that we offer even further. Many of our customers who are using Moodle to delivery online educational & training material are also looking for virtual synchronous meeting space to conduct their training. Through our partnership with Envisiontel, we are able to offer Adobe Connect Pro. Adobe Connect Pro is one of the premier web conferencing systems available today. Built on Adobe's Flash platform it offers exceptional audio/video quality along with industry standard features like shared whiteboards, break-out rooms, polling, screen & application sharing and more. It can also be coupled with our audio conferencing service to provide a seamless meeting experience. Contact us today to arrange a no-hassle tour or to get more information.

 

We have also received a number of requests in the past few months for content editing services. You asked for it and we added it. We have contracted the services of an excellent content editor (at least we think a PhD in English and 8 years of editing experience qualifies as excellent) to assist our clients. Whether it is your website content or your marketing and advertising material, we can ensure that your content says what you want it to say - consistently and clearly. Contact us today to find out how we can help.

 

Website Promotion Tips

Our last newsletter touched on the fact that in order to attract website traffic, you need to have quality content to begin with. You then need to ensure that search engines can find your website by having a sitemap and by submitting your site to be indexed. But what else can you do to try to drive traffic to your website? Here are a number of things that will help get the word out about your website:

  1.  Make sure that your traditional marketing material has your website URL on it. Hard as it is to believe, some people forget to include their URL in places that they are already trying to use to attract business. Posters, flyers, business cards, email signatures should all have your URL clearly positioned to invite people to check out your online presence. It is even better if you can give people a reason to check out your website. By offering coupons or special offers that are only available on your website, you can encourage people to check you out online.
  2. Use the tools. Social Networking sites like Facebook, LinkedIn, Twitter, MySpace, all allow you to create a company space that you can use to access potential clients in a new way. By utilizing these types of tools, you can leverage the people you know (and who know you) to help promote your business. What better way to get a referral than through a personal friend who can vouch for your character and the services or work that you provide. Many of these sites also offer very reasonably priced advertising systems that allow you to direct your online advertising to the people most likely to be interested in your products and services.
But, before you go promoting your website to the world, you should have a plan in place to help keep these people coming back once you do get them to visit. Turning the casual viewer into a potential customer will be the topic of a future newsletter, but it starts with keeping your website fresh and up-to-date. If you haven't updated your website in 6 months, why would people return to it regularly (would you)?

 

We hope this mailing was helpful. If you found it useful, forward it to a friend. If you didn't, drop us a note and let us know how we can better answer your questions and meet your needs by using our contact form.

 

Jeff Meadows

Director

G4 Ventures Ltd.

http://www.g4v.com

 

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