July 23rd, 2009 PDF print email
July 23rd, 2009 Newsletter

 

Hopefully you are all enjoying the summer sunshine that we are finally starting to receive!

This newsletter will touch on the following topics:

  • Website Updates
  • Website Promotion Tips - Part III

Website Updates

We have been continually working on enhancing the features of our website - not only to better promote the services that we offer, but to support you better. If you haven't checked it out lately, it may be worth a look. Here are some of the recent changes that we have made:

  • We are now posting updates to several Social Networking locations like Twitter, LinkedIn, and Facebook.
  • We have begun posting our newsletters in HTML format to our website as well, so if you missed an issue or want to go back and re-read a newsletter, you can find them here.
  • We have a Live Support Chat feature that allows you to chat with one of our support people - when you need help.
  • If you have a question or problem that isn't an emergency, we have a Support Ticket System that ensures that your issue is dealt with in a timely manner.
  • We are constantly expanding our FAQ Section to help answer some of the common questions that our clients have.

 

Website Promotion Tips

Our first set of website promotion tips (see June 15th Newsletter) talked about the importance of having Keywords and Descriptions for your website and content pages. This information is called Meta Data and it is used by web search engines to help categorize and list your website in their search results. As you can imagine, this information is very important (but often overlooked by people). Search engines check this information against the actual content on the page to ensure that your page says, what the meta data is saying (pages and sites are penalized if the two don't match). If you are using Joomla to help manage your website content, adding Keywords and Descriptions is very simple. This tutorial will show you how to do it.

Here are some websites that will provide you some information to help you write good Keyword lists and Descriptions for your content:

 

One thing to remember is that this process should be one that is repeated regularly. Once Google and the other search engines have had some time to index your site, do some test searches and see how your website comes up for search terms that you want to be found with. If the keywords and descriptions that you used don't seem to be getting you included in the searches that you want to be in, revise them to "fine tune" the searches that you are found with. Remember, Keywords and page Descriptions are not the only factor in how you rank in searches, but every little piece of the puzzle is important.

 

We hope this mailing was helpful. If you found it useful, forward it to a friend. If you didn't, drop us a note and let us know how we can better answer your questions and meet your needs by using our contact form.

 

Jeff Meadows

Director

G4 Ventures Ltd.

http://www.g4v.com

 

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